A Gift for You
Our Story

We believe that the strength in America is found in the strength of our families. We believe a valuable way to serve our customers is by enhancing their lifestyle and making it easier for them to come back to the dinner table, to prepare healthy, tasty meals, to gather families for special occasions or just spend time with one another.

 

Our desire is to educate and equip every customer with products that improve health, are easy to use and have lasting value.

 

In an effort to Create this experience we offer cooking schools and classes all over the United States.

 

Finally, we choose to conduct our business with the highest quality of integrity. This is evident with our warranty. Unlike others, our warranty is not attached to the life of the product or to the life of the original purchaser but extends to a second generation owner. We build and offer products that transcend a Generation.

1874 is the year New Era, formerly Vollrath Co., Inc, was established making it the oldest cookware manufacturer in the world. The company is one of the few remaining American cookware manufacturers and stands behind the quality workmanship of each piece.

Team Mate Spotlight

Meet Devlin and Emily Forsythe, two Simplicity consultants who fell in love with each other.                                       Read More